The mark consists of the letters "ROLO" in Green; the stem of a sun flower in light green growing up along the inside of the left leg of the letter "R"; a smiling sun flower face in the center of the upper opening of the letter "R"; surrounded by petals that overlap the edges of the letter "R" and two leaves protruding over the middle bar of said letter "R"; the smiling face is white in the center, shading to orange at the perimeter; the petals begin as white where they attach to the face and shade to red towards their perimeters; the leaves are also a light green; under the letters "ROLO" runs a curved slash mark that is red on each end and blends to a white color towards the center; beneath the curved slash mark are the words "Retail On-Line Ordering" also in green.