The mark consists of a copper-colored penny with the image of a Caucasian arm and hand holding a black and copper ladle; the arm and hand ladling the copper pennies into a black bowl held by another set of Caucasian hands. The words "American Pennies for Hunger" in white lettering with a black outline appear arched across the top of the penny. The words "www.americanpenniesforhunger.org" in white lettering with black outline appears arched across the bottom of the penny. There is a black shadow effect on the hands, ladle, pennies and bowl. There is a black outline on the hands and bowl and white shading on the background, pennies and hands.