Supervision and management of rewards and loyalty programs and incentive schemes for customers in the hospitality industry; promoting the products of others by means of online and mail circulars to customers; operation and administration of loyalty marketing and other sales and promotional incentive and loyalty schemes to promote the sale of products and services of others; sales promotion through frequent guest recognition programs and customer loyalty programs; arranging the provision by third parties of discounts, complimentary goods and complimentary services; the bringing together, for the benefit of customers of the hospitality industry, of a variety of incentives, promotions, benefits and general merchandise goods as complimentary gifts to members of the incentive schemes, enabling members of the incentive schemes and other customers to conveniently view such incentives, promotions, benefits and gifts on an Internet website or by other means of telecommunications; advertising; business management