The mark consists of the over all physical shape of the mark is a round certified seal. like most other seals, the round area has a jagged trim. the over all primary color of the mark is gold. the design color name used for designing the mark is 253/210/118 RGB. each letter as well as every shape has a trim color of brown to create a 3D effect. the word CERTIFIED is directly in the middle of the entire shape going across. there is a fluffy CROWN with a cross at the top above the word CERTIFIED. above the crown are the words GOLDEN RULE following the top arch shape of the circle. the word DARE is directly under the word CERTIFIED and conforms the the arch of the inner circle. the words Air Conditioning & Heating are directly below the word DARE and follows the bending shape at the bottom of the circle..