Advertising, marketing and business management services, namely, development, management, optimization and analysis of marketing strategies and marketing and advertising campaigns for others; advertising and marketing services, namely, affiliate marketing services, namely, facilitating partnerships between affiliates and merchants in connection with marketing campaigns and commercial transactions; collecting, analyzing and reporting data concerning business-to-consumer and business-to-business commercial transactions; integrated tracking and management of business-to-consumer and business-to-business commercial transactions; licensing of computer software for use in tracking and managing commercial transactions