The mark consists of the word "CRUEL" above the word "MEDIA", both words in large block, white and gray stone textured or marbled lettering with some pink highlights on the letters "D", "I" and "A" and with four large claw type knives in silver, gray, black and splashes of pink colors coming from behind the letters "M", "C", "U" and "L" with the tips of each blade resting on either the "E" or "D". The white block lettering for "WWW.CRUELMEDIA.COM" is significantly smaller and below the larger "CRUEL MEDIA" words with the entire words, letters and design on a rectangular black background.