Multimedia publishing of books, magazines, journals, software, games, music, and electronic publications; Publication of books, magazines, almanacs and journals; Publication of books, of magazines, of journals, of newspapers, of periodicals, of catalogs, of brochures; Publication of electronic magazines; Publication of magazines; Publication of texts, books, magazines and other printed matter; Publication of books, of magazine, of journals, of newspapers, of periodicals, of catalogs, of brochures; Publishing of books, magazines; Publishing of web magazines; Rental of magazines; Electronic publishing services, namely, publication of text and graphic works of others on web sites, Cds, dvds and other digital media currently in existence or developed in the future featuring basketball related concepts and materials; Production of DVDs, videotapes and television programs featuring basketball related concepts and materials; Production of video and creation of visual effects for others for use in DVDs, television programs and on web sites