The mark consists of red and tan alternating letters -- amidst seven eight-point pink stars -- the letters spell out "mommy" on the top line and "beerest" on the second line; to the right of the lettering is a smiling, pale-pink skinned woman with red lipstick and yellow hair with a pink ruffled dress with darker pink shadows and a black ribbon bow in the front of her collar holding a light brown apple pie with crisscrossing strips in a black rimmed pan in her extended left hand and a brown bottle of beer with a black label in her raised right hand.