Providing and administering a multi-benefit promotional program featuring a wide range of goods and services for business owners and employees, namely, promoting the goods and services of others through the distribution of discount cards, coupons and certificates offering savings and discounts on such goods and services as telephone and other telecommunications services, Internet access services, equipment leasing, insurance, office supplies, car and limousine rental, computer products, printing services, packaging delivery and courier services, personnel management services, dining and travel services and obtaining tickets for sporting events, theatre, cinema and other performances and events; promoting the goods and services of others by means of operating an on-line shopping mall with links to the retail web sites of others; providing door-to-door shopping services in the field of gift baskets and flowers