The mark consists of the design of a banner with the wording "SEACOAST ALE" appearing across the banner. The banner is above the design of the coastline of New Hampshire and Maine the place names "DOVER," "ELIOT," "YORK," "KITTERY," "NEW CASTLE," "RYE," "GREENLAND," "PORTSMOUTH,""NEWINGTON," "DURHAM," "NEWMARKET," "NEWFIELDS," "EXETER," "STRATHAM," "NO. HAMPTON," "HAMPTON," "HAMPTON FALLS," "KENSINGTON," "SOUTH HAMPTON," "AMESBURY," "NEWBURYPORT," "SALISBURY" AND "SEABROOK" over the land and the wording "GREAT BAY" and "MERRIMACK RIVER" over the bodies of water within the coastline design. The design of an anchor appears under the banner at the top left corner of the coastline design. The design of a fish appears over the wording "GREAT BAY," the design of a lighthouse appears to the right of the fish and above that to the right appears the design of a lobster and underneath the lobster appears the design of a whale. Under the banner in the upper right hand corner of the coastline design is the design of a flying seagull underneath the seagull spears the design of a map compass and to the left of the compass appears the design of another lighthouse. Under the lighthouse and to the left of the map compass appears the design of a clipper ship and in the bottom right corner appears the design of a sea monster. The color Black appears in the wording "SEACOAST ALE," "DOVER," "ELIOT," "YORK," "KITTERY," "NEW CASTLE," "RYE," "GREENLAND," "PORTSMOUTH,""NEWINGTON," "DURHAM," "NEWMARKET," "NEWFIELDS," "EXETER," "STRATHAM," "NO. HAMPTON," "HAMPTON," "HAMPTON FALLS," "KENSINGTON," "SOUTH HAMPTON," "AMESBURY," "NEWBURYPORT," "SALISBURY" AND "SEABROOK" and in the design of the outlines of the banner, anchor, clipper ship, compass and flying seagull. The color White appears in the design of the banner, the anchor, the fish, the lighthouses, the flying seagull, the compass and the clipper ship. The color Tan appears in the banner design. The color Light Blue appears in the design of the water. The color Dark Blue appears in the wording "GREAT BAY" and "MERRIMACK RIVER" and in the design of the fish, the lighthouses and the whale. The color Red appears in the design of the lobster and some of the stripes on the lower lighthouse. The color Yellow appears in the design of the lighthouses. The color Green appears in the design of the land.