Providing assistance, fitness evaluation and consultation to corporate clients to help their employees make health, wellness and nutritional changes in their daily living to increase productivity and lower health care costs;Franchise services, namely, offering technical and business management assistance in the establishment and operation of American Gladiators "AG" SportsPlex, Fitness, Health Club, and SportsPlex Services, Retail, Nutrition, Fitness, Exercise and Health Instruction, Physical Therapy, Day Spa, Sports and Fitness Competitions, Sports Camps, Sports Leagues, Fitness Training, Team Building Events, and Boot Camps; Franchising, namely, offering technical assistance in the establishment and/or operation of American Gladiators "AG" SportsPlex, Fitness, Health Club, and SportsPlex Services, Retail, Nutrition, Fitness, Exercise and Health Instruction, Physical Therapy, Day Spa, Sports and Fitness Competitions, Sports Camps, Sports Leagues, Fitness Training, Team Building Events, and Boot Camps; Management and operation assistance to commercial businesses; Operating an online shopping site in the field of American Gladiators "AG" SportsPlex, Fitness, Health Club, and SportsPlex Services, Retail, Nutrition, Fitness, Exercise and Health Instruction, Physical Therapy, Day Spa, Sports and Fitness Competitions, Sports Camps, Sports Leagues, Fitness Training, Team Building Events, and Boot Camps; Operating commercial aquatics facilities for others; Operating on-line marketplaces for sellers of goods and/or services; Promoting the goods and services of others by means of operating an on-line shopping mall with links to the retail web sites of others; Assistance in business management and product commercialization, within the framework of a franchise contract; Assistance in franchised commercial business management; Franchising, namely consultation and assistance in business management, organization and promotion;Providing a web site which features advertisements for the goods and services of others on a global computer network; Providing advertising, marketing and promotional services, namely development of advertising campaigns for American Gladiators "AG" SportsPlex, Fitness, Health Club, and SportsPlex Services, Retail, Nutrition, Fitness, Exercise and Health Instruction, Physical Therapy, Day Spa, Sports and Fitness Competitions, Sports Camps, Sports Leagues, Fitness Training, Team Building Events, and Boot Camps; Providing on-line directory information services also featuring hyperlinks to other web sites; Providing space at a web site for the advertisement of the goods and services of others; Marketing services, namely providing informational web pages designed to generate sales traffic via hyperlinks to other web sites; Providing a web site where users can post ratings, reviews and recommendations on products and services;Retail store services featuring American Gladiators "AG" SportsPlex, Fitness, Health Club, and SportsPlex Services, Retail, Nutrition, Fitness, Exercise and Health Instruction, Physical Therapy, Day Spa, Sports and Fitness Competitions, Sports Camps, Sports Leagues, Fitness Training, Team Building Events, and Boot Camps; Retail store services, available through computer communications and interactive television, featuring American Gladiators "AG" SportsPlex, Fitness, Health Club, and SportsPlex Services, Retail, Nutrition, Fitness, Exercise and Health Instruction, Physical Therapy, Day Spa, Sports and Fitness Competitions, Sports Camps, Sports Leagues, Fitness Training, Team Building Events, and Boot Camps; Retail stores featuring American Gladiators "AG" SportsPlex, Fitness, Health Club, and SportsPlex Services, Retail, Nutrition, Fitness, Exercise and Health Instruction, Physical Therapy, Day Spa, Sports and Fitness Competitions, Sports Camps, Sports Leagues, Fitness Training, Team Building Events, and Boot Camps; Turnkey retail start-up services, namely coordination and assumption of responsibility for all aspects of the store-opening process of others;Providing on-line registration services for American Gladiators "AG" SportsPlex, Fitness, Health Club, and SportsPlex Services, Retail, Nutrition, Fitness, Exercise and Health Instruction, Physical Therapy, Day Spa, Sports and Fitness Competitions, Sports Camps, Sports Leagues, Fitness Training, Team Building Events, and Boot Camps

Entertainment services, namely, contest and incentive award programs designed to reward program participants who exercise, make healthy eating choices, and engaging in other health-promoting activities; Health club services, namely providing instruction and equipment in the field of physical exercise;Children's entertainment and amusement centers, namely, interactive play areas; Physical fitness conditioning classes; Physical fitness consultation; Physical fitness instruction; Providing an on-line computer database featuring information regarding exercise and fitness before and after pregnancy; Providing assistance, personal training and physical fitness consultation to corporate clients to help their employees make physical fitness, strength, conditioning, and exercise alterations in their daily living; Providing assistance, personal training and physical fitness consultation to individuals to help them make physical fitness, strength, conditioning, and exercise improvement in their daily living; Providing fitness and exercise facilities; Operating of martial arts' schools; Operation of sports camps;Publication of the editorial content of sites accessible via a global computer network; Publishing of web magazines; Providing a web site where users can post ratings, reviews and recommendations on events and activities in the field of entertainment and education;On-line publication of American Gladiators "AG" SportsPlex, Fitness, Health Club, and SportsPlex Services, Retail, Nutrition, Fitness, Exercise and Health Instruction, Physical Therapy, Day Spa, Sports and Fitness Competitions, Sports Camps, Sports Leagues, Fitness Training, Team Building Events, and Boot Camps; Providing on-line publications in the nature ofAmerican Gladiators "AG" SportsPlex in the field of American Gladiators "AG" SportsPlex, Fitness, Health Club, and SportsPlex Services, Retail, Nutrition, Fitness, Exercise and Health Instruction, Physical Therapy, Day Spa, Sports and Fitness Competitions, Sports Camps, Sports Leagues, Fitness Training, Team Building Events, and Boot Camps; Providing on-line training American Gladiators "AG" SportsPlex in the field of American Gladiators "AG" SportsPlex, Fitness, Health Club, and SportsPlex Services, Retail, Nutrition, Fitness, Exercise and Health Instruction, Physical Therapy, Day Spa, Sports and Fitness Competitions, Sports Camps, Sports Leagues, Fitness Training, Team Building Events, and Boot Camps; Education services, namely, providing live and on-line American Gladiators "AG" SportsPlex in the field of American Gladiators "AG" SportsPlex, Fitness, Health Club, and SportsPlex Services, Retail, Nutrition, Fitness, Exercise and Health Instruction, Physical Therapy, Day Spa, Sports and Fitness Competitions, Sports Camps, Sports Leagues, Fitness Training, Team Building Events, and Boot Camps; Educational services, namely, conducting informal on-line programs in the fields of American Gladiators "AG" SportsPlex, Fitness, Health Club, and SportsPlex Services, Retail, Nutrition, Fitness, Exercise and Health Instruction, Physical Therapy, Day Spa, Sports and Fitness Competitions, Sports Camps, Sports Leagues, Fitness Training, Team Building Events, and Boot Camps, and printable materials distributed therewith; Educational services, namely, conducting informal programs in the fields of American Gladiators "AG" SportsPlex, Fitness, Health Club, and SportsPlex Services, Retail, Nutrition, Fitness, Exercise and Health Instruction, Physical Therapy, Day Spa, Sports and Fitness Competitions, Sports Camps, Sports Leagues, Fitness Training, Team Building Events, and Boot Camps, using on-line activities and interactive exhibits, and printable materials distributed therewith; Educational services, namely, conducting on-line exhibitions and displays and interactive exhibits in the field of American Gladiators "AG" SportsPlex, Fitness, Health Club, and SportsPlex Services, Retail, Nutrition, Fitness, Exercise and Health Instruction, Physical Therapy, Day Spa, Sports and Fitness Competitions, Sports Camps, Sports Leagues, Fitness Training, Team Building Events, and Boot Camps;Education services, namely, providing American Gladiators "AG" SportsPlex in the fields of American Gladiators "AG" SportsPlex, Fitness, Health Club, and SportsPlex Services, Retail, Nutrition, Fitness, Exercise and Health Instruction, Physical Therapy, Day Spa, Sports and Fitness Competitions, Sports Camps, Sports Leagues, Fitness Training, Team Building Events, and Boot Camps; Encouraging amateur sports and physical education by organizing, promoting, sponsoring, sanctioning, conducting, administering, regulating and governing amateur athletic programs and activities; Day camp services; Personal coaching services in the field of American Gladiators "AG" SportsPlex, Fitness, Health Club, and SportsPlex Services, Retail, Nutrition, Fitness, Exercise and Health Instruction, Physical Therapy, Day Spa, Sports and Fitness Competitions, Sports Camps, Sports Leagues, Fitness Training, Team Building Events, and Boot Camps; Personal trainer services; Personal training services, namely, strength and conditioning training; Providing information in the field of exercise training