Computerized on-line ordering services which match user requirements with user wants and needs; specialty merchandising services, namely, promoting the goods and services of others through the distribution of customized advertising materials, namely, customized T-shirts, sweatshirts, women's T-shirts, baseball caps, coffee mugs, mouse pads, totebags, messenger bags, compact discs, CD-ROM's, tank tops, boxer shorts, greeting cards, postcards, calendars, wall clocks, coasters, aprons, teddy bears, license plate frames, bibs, picture frames, stickers, bumper stickers and posters; computerized on-line retail stores featuring customized T-shirts, sweatshirts, women's T-shirts, baseball caps, coffee mugs, mouse pads, totebags, messenger bags, compact discs, CD-ROM's, tank tops, boxer shorts, greeting cards, postcards, calendars, wall clocks, coasters, aprons, teddy bears, license plate frames, bibs, picture frames, stickers, bumper stickers and posters; management services, namely, online business development services, namely, providing start-up support for businesses of others; business development services, namely, retail and online storefront development services; business management services; order fulfillment services; customer services, namely, providing customer service and product inquiry services via telephone and e-mail for others; order fulfillment services