The mark consists of the words "THE BOOK REPORTER" in stylized form with the words "BOOK REPORTER" appearing within a long rectangular figure and the word "THE" appearing above the left portion of the rectangular figure, a pencil figure appearing in front of the rectangular figure, the pencil figure having facial features on the eraser portion of the figure, a baseball cap on the eraser portion, and arms and hands projecting outward from just below the eraser portion of the figure, and a curved line extends from the left of the pencil point to below the letter B. The rectangular figure, the word "THE", two faces of the body of the pencil figure, and portions of the baseball cap are colored blue. The words "BOOK REPORTER", one face of the body of the pencil and portions of the eraser and baseball cap are colored white. The curved line extending from the pencil point and portions of the pencil figure, including the hands, parts of the face, and the cone shape at the bottom of the pencil figure above the point are all colored gray. The pencil point, the arms of the pencil figure, the outline and other portions of the pencil figure are colored black.