promoting the sale of products and services of others for the improvement of homes, businesses and institutions through the distribution of printed materials and by distributing advertising materials through a variety of methods, including via the Internet, direct marketing, displays and point-of-purchase materials; promoting in the stores and facilities of others, the sale of products and services of others for the improvement of homes, businesses and institutions through retail displays, point-of-purchase materials, sales demonstrations, and the distribution of printed and advertising materials through a variety of methods, including via the Internet, direct marketing, special events and promotional contests; referral of homeowners, businesses and institutions to contractors, namely, matching contractors with parties that desire to acquire goods and services for the improvement of homes, businesses and institutions; referral of homeowners, businesses and institutions to contractors, namely, matching contractors that perform maintenance, improvement and/or repair services in homes, businesses and institutions with parties that desire such maintenance, improvement and/or repair services; offering a referral service for contractors, namely, introducing contractors to homeowners, businesses and institutions desiring maintenance, improvement or repair services