Promoting the sale of goods and services of others and optimizing web site traffic to third-party web sites through development and management of activity-driven affinity programs, namely, incentive award programs; collecting, managing and providing data and statistical information for use in the fields of customer incentive, reward and redemption programs, marketing data for use in the fields of customer affinity, incentive, reward and redemption programs; statistical evaluations of marketing data; consulting services in the field of creation and management of customer affinity, incentive, reward and redemption programs