Promoting the sale of goods and services of others and optimizing web site traffic to third-party web sites through development and management of activity-driven affinity programs, namely, incentive award programs; market research in the nature of collecting, managing and providing data and statistical information for use in the fields of customer incentive, reward and redemption programs; marketing research in the nature of generating marketing data for use in the fields of customer affinity, incentive, reward and redemption programs; statistical evaluations of marketing data; consulting services in the field of creation and management of customer affinity, incentive, reward and redemption programs; all of the above excluding creative marketing design services