The mark consists of the words CALIDAD BRAND; a Mexican man and woman in red with white markings; a diamond shape forming the background of the mark in green with yellow inner and outer borders, the whole of which is outlined in green, then outlined in white; the letters of the word CALIDAD are red outlined in yellow, then outlined in green and then outlined in white; the word BRAND is green; the inner portion of the diamond is clear; the rectangle at the bottom of the diamond is red with a white interior; the exterior of the rectangle is outlined in yellow, then green, then white; the interior of the rectangle is outlined in green, then yellow; at the horizontal points of each side of the diamond is a band outlined in white, the upper and lower portions of the band are narrower bands which are yellow, outlined in red, and which contain red wave-like designs; the center portion of each band is green outlined in white.