The mark consists of MATTRESSFIRM in red and a yellow and black swoosh design underneath FIRM, all above FOUNDATION in black and images of six little children, one with green shirt and blue pants and shoes, brown hair and peach skin, one with brown skin and black hair, purple skirt, purple and yellow top and grey shoes, one with blue hat, shoes and pants, peach skin and orange top, one with brown hair, peach skin, pink top, red overalls and black shoes, one with white and green top, peach skin, yellow hair, green shorts and blue shoes, and one with brown hair and skin, purple shirt, blue pants and grey shoes, all above the phrase FOR A SAFE AND HEALTHY CHILDHOOD in black.