Providing on-line directory information services also featuring hyperlinks to other web sites; Providing space at a web site for the advertisement of the goods and services of others; Providing information on the topic of promoting patient, physician and employee satisfaction via a global computer network; Providing an on-line computer database featuring trade information in the field of healthcare; Providing an online directory information service featuring information regarding healthcare providers; Operating an online shopping site in the field of health services; Providing consumer information in the field of healthcare providers