Providing marketing services to clients consisting of development of marketing strategies and concepts by development and distribution of printed advertising materials, web site integration in the nature of providing informational web pages designed to generate sales traffic via hyperlinks to other web sites, local professional sports-team-based relationship commercial management, sales transaction and rewards tracking and database management, all designed to generate and track sales from team fans to clients; direct marketing services to sports fans; consumer loyalty services for commercial, advertising and promotional purposes, namely, administering of consumer offers from team sponsors that allow consumers to redeem points for sports team merchandise