Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes and promotional sales incentive programs; publicity and sales promotion relating to goods and services offered and ordered by the Internet or other electronic communications systems; promoting the goods and services of others by means of a preferred customer program featuring the provision of discounts and other rebates for taking receiving and/or viewing advertising or promotional information, receiving and/or using discount coupons, or taking surveys as part of a customer loyalty and reward program