Printed materials, namely, books, booklets, pamphlets, magazines, brochures, instruction guides, reference guides, and newsletters in the fields of general interest topics and health, nutrition and lifestyle topics; writing implements; stationery; office stationery; stationery goods, namely, book covers, bookmarks, calendars, decals, stickers, bumper stickers, and window stickers; paper goods, namely paper, printing paper, cardboard, adhesive note pads, memo pads, adhesive message pads, posters, printed paper signs, paper banners, plastic banners, note cards, notebooks, paper labels, paper towels, paper placemats and paper napkins, binders, notebooks, folders, paper boxes, paper bags, paper containers, notepads, cubes of notepaper, business cards; printed labels and signs; printed graphics, namely, heat applied graphics for application to fabrics, and adhesive-backed decals and pressure sensitive printed labels