COMPUTATIONAL DATABASE MARKETING MANAGEMENT CONSULTANCY USING A NEW SET OF PROCESSES AND TECHNOLOGIES MAKING MARKETING MANAGERS MORE OPERATIONALLY EFFECTIVE; IDENTIFICATION OF HARD TO FIND MARKET SEGMENTS IN CUSTOMERS' DATA THROUGH UNIQUE CLUSTERING ALGORITHMS; IDENTIFICATION OF CUSTOMERS' PROPENSITY TO ENGAGE IN AN ACTIVITY THROUGH SCORING ALGORITHMS; MAXIMIZING MARKETING RETURN ON INVESTMENT WHILE MINIMIZING MEDIA RISK THROUGH ASSET ALLOCATION SOLUTIONS; OPTIMIZATION OF CUSTOMER CAMPAIGNS TO INSURE HIGHEST RETURN ON INVESTED PROMOTIONS; PRICING OPTIMIZATION TO PROVIDE EVERYDAY PRICES, RETAIL MARKDOWN, AND PRICE PROMOTIONS; CREATION OF MARKETING TOOLS DESIGNED TO INCREASE CLIENT COMPANIES' KNOWLEDGE OF CUSTOMER NEEDS, AND ITS COMPETITORS' PRODUCTS AND SERVICES, PRICING, ADVERTISING STRATEGY AND SALES STRATEGY