The mark consists of the word "simpleology" written in red. The "simple" is italicized, with a red dot separating the words "simple" and "ology". To the left of the word simpleology is a square separated into 3 colors: blue, yellow and red, in that order, and surrounded by a white border. Two white opposing curved lines meet at the center to form a diagonal "eye" shape, isolating the color yellow, and evoking an "S" shape. Beneath the word "simpleology", in grey text, it reads "The Simple Science Of Getting What You Want".