The mark consists of a representation of a fisherman with peach colored arm in green waders with brown suspenders, a white shirt and a gold colored hat holding a black bent fishing rod. In the background is a green and white largemouth bass with a green lure in his mouth is beginning to jump. The bass is surrounded by a field of bluish-green water. In the foreground the fisherman is standing against a stand of green cattails with brown flower ends and a lone blue and yellow dragonfly with white wings perched on a blade of cattail. The words BASS HOLE BEER appear in an arc across the top of the label in green with black edging. The words "The Brew That Makes Your Stories True" are in the foreground in black on a stretched blue oval banner. The outside of the mark comprises a gold oval band with black edging.