The mark consists of the literal element "THE 72" with an associated design, all contained in a rectangle outlined in black. The wording "THE" appears in yellow, and the number "72" appears in yellow at the top fading down to white at the bottom. The design is a fanciful representation of various buildings, each of which is black in color, with one or more yellow windows, and outlined in one of the colors purple, blue, red or orange. Depictions of trees intermixed with the buildings are black in color and outlined in green. A depiction of a road extends along the bottom of the mark, defined by parallel blue lines and a dashed yellow dividing line. Yellow clouds outlined in white are depicted generally above the buildings and against an orange sky.