The mark consists of the acronym "KARS" with the letter K in blue, the letter A in yellow, the letter "R" in light green and the letter "S" in pink, all with a black outline; the words "KIDS ARE REWARDED FOR SAVING" are listed below the acronym with the first letter of each word capitalized and matching in color to the acronym with the small case letters outlined in blue; there is a blue outline in the "ARS" lettering; a black shadow beneath the "KARS" lettering; a smiling car, in the color green with a black outline, white door handle with black outline, and black steering wheel with a black outline, with eyes in the color blue with a black pupil and black and white outline and black eye lashes, tires in the color gray with a black outline and gray dollar signs in the middle of the tires is positioned below; the license plate in between the eyes is in white with a black outline with the word AXLE in black lettering. The bumpers are in white with a black outline in the shape of a smile with white teeth in a black outline; the car has a pink taillight. Below the car is a black shadow.