The mark consists of the words MONEY, SMART and U (for University) in a plain, narrow square font, with the words joined together as an unbroken one-word string, with the U as an orange, three-dimensional, slightly right-leaning block letter having upper capitals, with the MONEYSMART in a gradient of light blue at the top transitioning to a medium blue at the bottom, with a straight, horizontal light-blue line above MONEYSMART and a straight, horizontal medium blue line below MONEYSMART, with both horizontal lines intersecting a semicircular arc which surrounds the U through approximately 285 degrees, the intersected arc also having an adjacent, inner concentric semicircular arc which does not intersect the horizontal lines, and with both arcs having blue gradient coloring which horizontally corresponds to the gradient coloring of the words MONEYSMART.