The mark consists of an eggshell colored Labrador dog outlined in black sitting upright in a blue-gray antique footed bathtub also outlined in black with the word DOGMATIC superimposed thereon in upper ease black lettering with blue shadows. The dog's tail is angling upward toward the right side and depicted in eggshell color with black lining and short black parallel lines on each side of the tail. The dog's right arm appears in eggshell color in black outline and is raised above the dog's head, with the right arm open depicting the paw in eggshell color outlined in black. The dog's left hand appears in eggshell color with black outline and is holding an orange sponge underneath the dog's right armpit, exuding black outlined white bubbles. Attached to the gray bathtub is a tall overhead black water pipe and black outlined blue shower head with water coming down on the dog in short black and white parallel lines. All of the foregoing is superimposed upon a black outlined concentric circle background with the inner circle appearing in orange and the outer circle appearing in blue with the wording THE SELF SERVE DOG WASH appearing in white shadowed black lowercase wording superimposed upon the blue portion of the circle with the word THE appearing in bold black lettering.