The mark consists of a rectangle in the shape of a license plate, the top portion of which depicts two dark taupe islands with green and yellow palm trees separated by an expanse of blue ocean under a blue and white sky with a centered orange and yellow setting sun against which a blue sailboat is silhouetted, and the bottom portion of which is a white background against which the word "PALMETTO" appears in red stylized letters lined in black over the oval trademark "Ford" in white stylized letters against a blue background lined in white and black.