The mark consists of the word element "EL REY" in red within a white rectangle outlined in red below a design of a king appearing in yellow, red, white, black and beige outlined in red and white geometric-shaped design, the words "RED PEPPER PASTE PASTA DE PIMENTON" in white and brown outlined in black within a green and brown oval outlined in black with two white circles outlined in black, red pepper designs shown in red and green with a beige background and alternating red and yellow stripes outlined in black in the middle of the mark, a white bowl and utensil with red pepper paste and alternating green and yellow stripes outlined in black in the middle of the mark, all in front of a background shown in the colors orange and yellow with superimposed designs of red pepper. The dotted lines show the positioning of the mark.