Association services, namely, promoting the interests of mature individuals; promoting public awareness and advocacy in the fields of caregiving, childcare, education, medical services, eldercare, employment, assisted care facilities, legal assistance, business, insurance, real estate, travel, elder assistance, retirement, mature or retired lifestyles, finance, health, aging, family relationships, volunteer activities, consumer issues, economic security, work, independent living, exercise, fitness, athletics and sports; credit card and reward card services, namely, promoting the sale of goods and services of others through incentive award programs, and administration of a discount program for enabling participants to obtain discounts on goods and services through use of a membership card; cooperative marketing and advertising services; referral services for adoptions, camps, care giving, childcare, education, medical services, health, eldercare, employment, assisted care facilities, legal assistance, finance, business, insurance, real estate, travel and elder assistance; online ordering services and online retail store services featuring books, educational materials, and health and medical products; providing consumer information in the fields of insurance, health care, discount and savings plans, eldercare, medical products, pharmaceutical products and services and health plans; income tax preparation services; arranging, conducting and organizing trade shows, trade conventions and trade expositions in the field of goods and services intended for mature persons and persons preparing for retirement