The mark consists of a blue-outlined white "JBK" with a blue-outlined green jellybean resting atop the "J"; jellybeans of red, yellow, and light blue inside the "J"; jellybeans of pink, red, yellow, and green inside the "B"; and red, green, light blue, and red inside the "K"; that same color arrangement pertaining amidst the "J", "B", and "K" of the blue-outlined white "JOLLYBEANKIDS" wording directly underneath the "JBK". Underneath the wording is an array of five characters each waving with their left hand and having a jellybean head and wearing a shirt, trousers or overalls, and shoes. The first character has a white head and arms, white shirt, light blue overalls, and brown shoes; the second character has a pink bow, yellow head and arms, white shirt, pink overalls, and yellow shoes; the third character has a red head and arms, black shirt, blue trousers, and brown shoes; the fourth character has a light blue head and arms, green shirt, blue trousers, and black shoes; and the fifth character has a yellow bow, pink head and arms and legs, white shirt, gray overalls, and gray shoes.