The mark consists of Two circles, one on the inside, the second one rounding the first. The inside circle in white color has inside the image of a left wing of a bird, giving the expectation of flying. The wing is partially shaded, and includes color lines and curves. Circles that are totally or partially shaded. The inside circle is rounded by a color line, limiting the second outside circle. The outside circle is rounded by white lines and is colorful on the inside. The outside circle, has a legend with the words HERMES MAGAZINES on the top, and the number 1977 on the bottom. Colors are represented in black or brown, and there are shades of grey. .