Promoting public awareness of the need for energy conservation and energy efficiency; providing information and incentives to commercial and residential customers on energy efficient products; energy auditing services; providing information and incentives to builders for building energy-efficient homes; implementing and managing an energy assistance program to enable low income customers to save energy and reduce their electric bills; implementing and manage a load reduction program that gives participants a credit on their electric bill and allows for the temporary interruption of appliances during peak periods; providing customized energy-efficient solutions to commercial/industrial customers based on their specific industry; providing information regarding exploration of alternative/renewable energy sources