"The mark consists of a man with black mustache, black stubble and black eyebrows with left arm forward, fist clenched and thumb extended upward, right arm help upward to square with right hand displaying yellow hard-shell taco. His hand and face are beige flesh tone. He has white teeth. He is wearing tan boots, blue pants with gold buckle, beige long-sleeve shirt, red vest and brown cowboy hat seated and surrounded by a black circle outline with a beige background inside the circle, with the words San to the left, Taquerias above and Luis to the right in black lettering."