Business and advertising services, namely providing brand building and development services, brand strategy consultation services, media planning and media buying for others; online and real world guerilla marketing services for others; market research and analysis for others; conducting marketing studies; development, production and implementation of advertising and customer campaigns for others; management, monitoring and evaluation of advertising and customer communication campaigns; analysis of business data through accountability practices and econometric modeling; advertising services, namely development of branded entertainment properties and platforms and branded content properties and platforms, namely integrating the brands of others into the content of various media programming and developing content built around brands in all media technologies; development of new technology marketing platforms and solutions, namely placing the brands of others in new media technologies; and advertising services, namely arranging for product placement for others