The certification mark, as used by persons authorized by the certifier, certifies that evaluation of charitable fundraising services provided have exceeds industry standards and outperforms most charities in its cause using a charities financial health in terms of organizational efficiency and organizational capacity. We use a set of performance categories to rate each of these two categories and issue an overall rating that combines the charity's performance in these two areas. The ratings show how efficiently a charity will use support that it is given, and to what extent the charities are growing programs and services over time.