Administering a consumer benefits program providing gift cards for purchasing a wide range of consumer merchandise and services, namely, administration of a program for enabling participants to obtain discounts on goods and services; Customer service in the nature of support services provided to credit card and debit card holders by telephone, e-mail, and on-line via the Internet for preventing identity theft; and credit card registration services for monitoring potential theft and misuse of credit card information; providing members with information about and access to credit reports on themselves and their families

Credit card services, namely, providing cash back on credit card and debit card purchases; providing financial information in the nature of consumer financial data and credit reports

Fraud detection services in the field of credit cards for on-line purchasing, namely, an on-line identity fraud consumer protection service that provides consumers with tools to proactively detect and prevent identity fraud as well as provide educational information about identity fraud and identity manipulation; providing credit card monitoring services, and consumer alert information, protection and assistance in the event of a theft of identity or identity manipulation; providing members with information about and access to the social security records, medical records and driving records of themselves and their families