The mark consists of The letter "A" is at the top of the logo and is the color red. "Whole" is placed right underneath and is in black with an outline of red gradually turning yellow as the outline moves down. "New" is underlined in black with "New" and "Orleans written in red and yellow letters, red letters at the top, blending to orange, then to yellow at the bottom of the letters, all outlined in black. There is an inverted fleur de lis symbol on the left side, touching the "W" in "Whole", the fleur de lis is red at the top, then turns black at the bottom.