Arranging and conducting training classes, workshops and seminars in the fields of social norms, marketing, media advocacy and strategy, public and media perception, positive reinforcement, healthy behavior and attitudes, community values, public outreach, environmental influences, substance abuse and addiction prevention, health and safety; distributing course materials in connection therewith; providing online magazines, newsletters and online blog journals in the fields of social norms, marketing, media advocacy and strategy, public and media perception, positive reinforcement, healthy behavior and attitudes, community values, public outreach, environmental influences, substance abuse, addiction prevention, health and safety; and publication of books, magazines, workbooks, journals, newsletters, pamphlets, posters, comic strips, and manuals