Advertising services, namely, creating advertisements which feature an encoded bar code which may be read or manually entered into a mobile wireless device which directs a user to an advertiser's specified websites in order to allow advertisers to create a one-on-one relationship with consumers; compiling, managing and analyzing advertising information and data from retail vendors for use by consumers using mobile wireless devices.

Wireless telecommunications services, namely, transmission of advertising data and information to mobile wireless devices, and communication by mobile telephones, allowing advertisers to communicate with consumers through the use of encoded barcodes, allowing advertisers to create a one-on-one relationship with consumers; electronic transmission of advertising information and content by electronic communications networks from retail vendors and content providers to users of mobile wireless devices which results from the scanning or manual entry of an encoded barcode.

Providing software for managing and distributing information and content from vendors and content providers to users of mobile wireless devices, namely, the use of software which allows users to perform barcode scanning or online searches for barcode information regarding the products and services of others, to engage in on-line comparative pricing, availability, and purchasing analysis of products and service of others, and to purchase products and services of others via a global computer information network.