Advertising services, namely, creating advertisements which feature an optically encoded bar code which may be decoded or manually entered into an mobile wireless device which directs a user to an advertiser's specified website in order to allow advertisers to create a one-on-one relationship with consumers; compiling, managing and analyzing advertising information and data from retail vendors for use by consumers using mobile wireless devices.

wireless telecommunications services, namely, transmission of advertising data and information to mobile communication devices, and communication by mobile telephones, allowing advertisers to communicate with consumers, allowing advertisers to create a one-on-one relationship with consumers through the use of barcodes; electronic transmission of advertising information and content related to barcodes by electronic communications networks from retail vendors and content providers to users of mobile wireless devices.

providing use of software for managing and distributing information and content from vendors and content providers to users of mobile wireless devices, namely, the use of software which allows users to scan or manually enter barcode information in order to perform online searches for information regarding the products and services of others related to the barcodes, to engage in on-line comparative pricing, availability, and purchasing analysis of products and service of others, and to purchase products and services of others via a global computer information network.