The mark consists of the words, "BEARD PURSUER", in white lettering outlined in black, which are coupled with a pictorial depiction of a darkly colored brown turkey beard shown as being affixed at an upper end portion thereof within a yellow metallic holder being cylindrically shaped and, atop of which said holder there are a pair of brown rawhide strands each initially extending outwardly and oppositely inclined and then with each turning inwardly and crossing one another with one brown turkey spur shown affixed to one strand and pointing downwardly and with another brown turkey spur shown affixed to the other strand and pointing downwardly as well and with the words, "BEARD PURSUER" shown positioned row-wise and parallel to one another and overlying the pair of strands.