" Identification Indicia with encoded symbology for placement on products and product packaging, and/or on tags, labels associated therewith indicating unique encoding thereon, usable for tracking products and product packaging: in the fields of product authentication, tracking and inventory; brand monitoring, and protection; and brand provider/consumer direct communication "

Providing brand and source authentication services of identification information of articles, namely, products and services for use during tracking, manufacture, and movement through channels of trade; in advertising,and brochures; and to confirm to parties article information including brand source when offering such articles for sale and/or other disposition and/or service: in commerce; e-commerce and other transactions: all via the allocation of a unique identifier for and associated, visually and/or otherwise, with each article and for related marketing including the secure storage and retrieval of each such unique identifier and providing for each such article visual and/or other confirmation: for tracking, the authentication of its brand source or lack of same,in addition to providing consulting services related thereto

BRAND MONITORING AND SOURCE AUTHENTICATION SERVICES IN THE NATURE OF MONITORING AND TRACKING GOODS FOR SECURITY PURPOSES AND FOR THE PREVENTION OF COUNTERFEITING, BY WAY OF UNIQUE IDENTIFIER PLACED ON ARTICLES