The mark consists of the literal element "PRIMERO AUTO PARTS THE BEST PRICE IN AFTER MARKET COLLISION PARTS" represented in stylized font in the colors red and shades of blue, and a design consisting of a dark blue colored check-mark, a red colored incomplete oval located on a portion of the interior of a blue colored incomplete oval, and five medium blue with dark blue colored outlining and five red colored quadrilateral bands tilted vertically to the right, wherein the terms "PRIMERO AUTO PARTS" are contained within the central open portion of the set of incomplete ovals, the term "PRIMERO" appearing in medium blue with dark blue outlining and located to the right of the five blue colored vertical bands and above the terms "AUTO PARTS" which appear in the color red and are located to the right of the five red colored vertical bands, and wherein further a dark blue check mark is located above the letter "I" in the term "PRIMERO", and the phrase "THE BEST PRICE IN AFTER MARKET COLLISION PARTS" appears in the color dark blue and is located outside and below the set of incomplete ovals.