The mark consists of a head of a gray dog with a black and white nose, white teeth, and red collar with a yellow tag having a letter "B" in black therein. The gray dog head is within an inner background having red in a lower right hand corner, white in an upper right hand corner, and blue with a partial white star in a left hand side. A blue circular outer background with four white stripes and the wording "BOO DAWG'S in white therein surrounds the inner background. A red banner with the wording "BACKYARD" in white is below the gray dog head over a lower portion of the blue circular outer background. The wording "BURGERS-FRIES-STEAKS-SHAKES" in black is over a top portion of the blue circular outer background.