providing a web site where customers maintain accounts for the purchase and delivery of gifts and thank you cards to recipients; Providing a web site where gift recipients can select a previously paid for gift from available categories; On-line gift and sundries store services; On-line gift giving and fulfillment services; Providing appreciation and gift programs for customers through issuance of gift cards for purchase of goods and services; Providing on-line store for gifts of appreciation, incentive, reward, and special events; Providing a web site which features the giving and redemption of gifts from available goods and services