Business advisory services, consultancy and information, namely, advising business leaders on adopting a new way of thinking and doing inside their business, namely, through a research and development approach to revenue acquisition functions, through a discovery process that identifies sources of revenue, through a tool to identify ideal customers, through a filter that screens actions and strategies and aligns effort with company goals, through an implementation process, through a consulting process that stimulates creativity and innovation as it relates to aligning new methods with traditional means of acquiring revenue