Education and entertainment services, namely, conducting entertainment exhibitions in the nature of organizing athletic, cheer, and spirit competitions and games; promoting the standards of scholarship, sportsmanship and equity interests of educational and recreational institutions; promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with athletic, cheer, and spirit competitions and contests; promoting athletic, cheer, and spirit contests and competitions; operating a permanent exhibit honoring and documenting the history, legacy and tradition of the cheer and spirit industry; providing educational information regarding cheerleading; operating an injury prevention, rehabilitation and training center; providing cheerleading and spirit instruction; conducting cheer and spirit camps; publication of books, newspapers and magazines relating to the cheer industry; and conducting a recognition ceremony in connection with extraordinary contributors in the cheer and spirit industry